Banijay Group Distribution Arm Rebrands

LONDON: The distribution arm of Banijay Group has been renamed as Banijay Rights.

With Zodiak Rights being combined with the Banijay International business, “we decided that in rebranding to Banijay we should retain the ‘Rights’ element in our name as this best describes our activities and brings a sense of continuity from the well-regarded and successful RDF Rights and Zodiak Rights businesses,” said Tim Mutimer, the CEO of Banijay Rights.

“We are proud to be part of Banijay,” he continued. “Banijay has 61 production entities in 16 territories and we’re delighted that Banijay Rights represents programming from all of these companies, as well as content from a wide range of third-party producers.”