Netflix Revamps Turkish Service with Local Focus

ISTANBUL: Netflix has localized its Turkish service, following a similar move recently announced for Poland.

Netflix in Turkey is now using local language, currency and adding dozens of Turkish TV shows and movies in addition to Netflix’s original programming. More than 80 percent of the content is available dubbed or subtitled in Turkish. Netflix has a slate of Turkish titles streaming in Turkey such as the movies Güneşi Gördüm, Kelebeğin Rüyası, Recep Ivedik 4 and Düğün Dernek 1 & 2 and the TV series Leyla ile Mecnun, Suskunlar, Karadayı, Ezel, Kurt Seyit ve Şura, Diriliş Ertuğrul and Filinta.

Netflix also signed an agreement with its first local telecommunications partner, mobile provider Vodafone, and is already working with Turkish TV manufacturer Vestel.

“Turkish people are great storytellers with their hugely popular and internationally recognized Turkish dramas and Netflix aims to become one of its most vocal ambassadors,” said Reed Hastings, co-founder and CEO of Netflix. “We’re delighted to offer a more localized Netflix in Turkey that will continue to grow with both our Netflix original titles and licensed content from here and elsewhere.”