ProSiebenSat.1 Taps Maker Studios Exec for New Digital Role

MUNICH: ProSiebenSat.1 has strengthened its digital-entertainment team, appointing former Maker Studios executive Christian Dankl to the newly created post of CEO of advertising-supported video on demand.

ProSiebenSat.1 has consolidated the product responsibility of its ad-financed offers in the digital-entertainment segment into this separate executive-management position, now held by Dankl. In this role, Dankl will be responsible for the advancement of ProSiebenSat.1’s video-on-demand products. These ad-financed offers include TV portals and the multichannel network Studio71, among others. SevenOne Media, the multimedia marketer for ProSiebenSat.1, is responsible for marketing these product offers.

Dankl reports directly to Christof Wahl, the chairman of digital entertainment and COO of ProSiebenSat.1. Prior to joining ProSiebenSat.1, Dankl served as VP of commercial international and global head of monetization at Maker Studios. He has also worked at AdKnowledge and Sony Digital Works.