U.K.’s Channel 5 to Deliver My5 on Free-to-Air TV

LONDON: Channel 5 is planning to launch My5 as a free-to-air linear service, set to go live in early August, replacing Channel 5+24.

The My5 channel will feature content from Channel 5’s VOD service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. The schedule will be synchronized with, and reflective of, the My5 on-demand service. The My5 channel will be available on a number of platforms in the U.K., including Freeview, Freesat, Sky TV, Virgin Media, YouView, BT and TalkTalk, with further platforms to be confirmed.

James Tatam, the director of digital media and commercial development at Channel 5, said: “Taking My5 into the linear space is an exciting development following the success of our video-on-demand service, which has enjoyed rapid growth since rebranding in February. Through a mix of sharp and responsive scheduling, curated and thematic content, and data from our TV channels, on-demand platform and social media, viewers can now discover the most popular content on My5 via both TV and on-demand and choose how they want to watch.”