MTG & Telenor Agree to Expanded Distribution Pact

STOCKHOLM: A newly signed multiyear agreement will see the broader distribution of MTG’s channels on Telenor’s platforms across the Nordic region.

The pact covers the distribution of MTG’s free-TV channels on Telenor’s cable, satellite and IPTV networks in Sweden and Norway and satellite platform in Denmark. MTG will also make more of its premium sports pay-TV channels available to Telenor’s cable and IPTV subscribers in Sweden, with TV packages also soon to include MTG’s Viaplay video-on-demand service. Telenor’s satellite TV subscribers in Finland will gain access to MTG’s premium sports channels for the first time starting next month.

Jørgen Madsen Lindemann, MTG’s president and CEO, said: “This new and extended agreement with the biggest network operator in the Nordics demonstrates the quality and range of our content offering—from broad-based TV entertainment to live premium sports. We will now deliver even more content to subscribers and even higher reach for advertisers than ever before.”