Justin Bodle & Remy Blumenfeld Launch Creative Incubator

LONDON: Justin Bodle and Remy Blumenfeld have put forth £3 million ($4.3 million) to establish a new creative incubator, The Hot House.

The Hot House is backed by the newly formed Purecom Entertainment International, Bodle’s media investment group. Purecom will invest in a diverse range of media companies, the first of which being The Hot House.

The new venture is creatively based and not aligned to any super-indie, broadcaster, private equity fund or distribution group. The Hot House will provide a creative platform to work from and will initially offer up to ten creative teams the opportunity to launch their own labels. Former ITV Studios production manager Jo Juson has joined as head of production.

Blumenfeld said: “The idea for The Hot House came out of conversations with friends and former colleagues who love developing, pitching and producing shows, but currently feel constrained. The U.K. is a recognized center of excellence for content creation, but there is little support out there for creative entrepreneurs. This is all about literally hot-housing talent for the first years until they are self-sustaining.”