all3media international Appoints Head of Insight

LONDON: Veronica Pottinen, formerly of ITV Studios Global Entertainment (ITVS GE), has been tapped by all3media international to fill the company’s newly created head of insight position.

In her new post, Pottinen will work under Gary Woolf, all3media international’s executive VP of commercial development. She will collaborate with the company’s sales, marketing and acquisitions teams, offering global insight to strengthen business strategies and drive growth.

Pottinen previously served as head of international research at ITVS GE, where she worked with the company’s sales and distribution teams on key deals and strategy, while also providing international market intelligence across the wider business. Earlier in her career, she held research roles at FremantleMedia and Walt Disney Television EMEA.

Steve Macallister, the CEO of all3media international, remarked: “Establishing a world class Research and Insight capability within the all3media international business is a key part of our growth strategy as the industry continues to evolve, and so we’re delighted to welcome someone of Veronica’s calibre and experience to the team.”

Pottinen added: “I’m genuinely excited about the ambition and strategic direction of all3media international and look forward to joining the team in this new position. Integrating research and insight into the business will ensure that we invest in the best content and fully maximize commercial opportunities across all media.”