Georg Ramme Named Global Managing Director of Endemol Beyond

AMSTERDAM/LONDON: Endemol Shine Group has upped Georg Ramme to global managing director of digital video network Endemol Beyond, though the exec will also hold his current role as managing director of the network’s German hub.

As global managing director, Ramme will be responsible for worldwide strategy including the growth of Endemol Beyond’s business as a global producer and distributor of digital video and branded content across owned and operated and managed channels. He will work closely with Endemol Beyond’s local teams around the world, while liaising internationally with digital video platforms such as YouTube and Facebook as well as global brands and advertisers.

The executive started up Endemol Beyond’s first German outpost in 2012. He will continue to lead that hub.

Endemol Shine Group CEO Sophie Turner Laing commented: “Georg has been instrumental in building Endemol Beyond from its early days as a local digital video hub in Germany to the award-winning and world-leading Premium Content Network that it is today. The digital video space is fundamental to our future as a content creator and Georg’s experience and expertise in this area is world class. I’m thrilled to have him taking on this key global role.”

Ramme added: “2015 has been Endemol Beyond’s most successful year to date and I’m incredibly excited about working with our teams around the world to build on this. We are already beginning to mirror the success of Endemol Shine Group's global TV business by creating hit programming and formats that travel across markets and have powerful appeal to global brands and advertisers. Our goal now is to expand into new markets and areas of creativity, whilst continuing to attract and incubate the very best on- and off-screen talent."