WDRmg to Be Part of MIPTV’s German Pavilion

COLOGNE: For the first time ever, WDR mediagroup (WDRmg) is attending MIPTV as part of the German Pavilion, from which it is slated to showcase such titles as The Maus and Elefantastic.

Recently added to the WDRmg catalogue are the WDR productions From Scratch to Pro, a format for kids between the ages of 5 and 12 in which the presenter must learn how to master a variety of sports in a short period of time, and You Are Not a Werewolf, geared toward 9- to 15-year-olds, with topics focused on puberty and growing up.

The company will also be presenting the WDR-commissioned Trude’s Flatmate (Trudes Tier) and the WDR/WDRmg co-production Bobo (Bobo Siebenschläfer), based on the best-selling books for kids. The German children’s classics The Show with the Mouse and The Show with the Elephant have been repackaged so that they are now available under the English titles The Maus and Elefantastic.

“The new additions to our portfolio are exemplary of how we’re systematically expanding our range of programs and looking to impress the international market with a selection of high-quality productions,” noted Stefanie Fischer, the head of content within WDRmg’s program exploitation division. “The spectrum currently covers everything from preschool programming to programs for young teenagers.”