Content Television Ups Execs for U.S. & Global Expansion Strategy

LONDON: Looking to expand its presence in the U.S. and internationally, Content Television has extended Saralo MacGregor’s role to include U.S. acquisitions and development, with Jonathan Ford taking the lead on the distributor’s worldwide sales.

In her new post as executive VP of acquisitions, development and sales, MacGregor will be charged with acquiring and developing content in the U.S. and Canada. Additionally, the executive will continue to lead the company’s sales to Australia, New Zealand and Japan. MacGregor previously served as executive VP of worldwide distribution.

Meanwhile, Jonathan Ford, who previously managed the company’s EMEA television sales and oversaw worldwide digital and on-demand sales, has been upped to executive VP of sales and distribution. Ford will oversee worldwide sales across the Content Television and Content Digital divisions.

MacGregor is based in Los Angeles, with Ford in London. Both will report to Greg Phillips, the president at Content Television & Digital.

“We are delighted to see Jonathan expand his role by taking the reins on our worldwide sales—his knowledge, experience and energy in the international market will be vital as we build on our success in 2015,” said Phillips. “Saralo’s new role is pivotal to the growth of our television and digital library. Her deep understanding of what programming resonates worldwide, as well as her strong relationships in the U.S. and beyond are invaluable as we expand and develop our partnerships with leading independent producers across the U.S. and Canada.”