MIPCOM Spotlight: FremantleMedia

CANNES: The sports-themed Master Athletes is a high-octane entertainment format from the FremantleMedia catalogue.

“It’s an intense and groundbreaking reality show where 24 ultra-fit members of the public prepare themselves for a grueling ten-week challenge,” says Rob Clark, the company’s director of global entertainment development. “To win, the teams must conquer ten sporting disciplines.”

Another highlight from FremantleMedia is Heaven or Hell, a game show in which contestants must correctly answer a series of multiple-choice questions. If they are unsure of an answer, they have to complete a “hellish and hilarious Jackass-style challenge,” says Clark.

The company is also bringing to the market Celebrity Name Game, a pop-culture quiz show.

On the drama side, highlights include Acquitted, a classic Nordic noir from FremantleMedia’s Miso Film, and Blue, a new U.S. acquisition starring Julia Stiles as an accountant by day and escort by night.