all3media international Names New Digital SVP

LONDON: all3media international has brought former Shine International exec Gordon Synn to its management team as the new senior VP of digital and business development.

Synn will be based in the company’s London office, where he’ll be charged with driving its digital strategy, monetization and expanding its relationships with key global digital partners. He’ll report to Louise Pedersen, the company’s managing director, and will also work across the company’s portfolio of finished programming and formats, including Midsomer Murders, Gogglebox, Are You Normal and new launches The Missing, Algorithm and The Kitchen.

Synn previously served as Shine International’s global head of digital and home entertainment.

“Gordon brings a broad range of experience from the global broadcast, distribution and telecommunications fields and will be instrumental in implementing a range of exciting ongoing digital initiatives as well as sourcing and maximizing new opportunities,” Pedersen said. “Expanding our digital activity to monetize and exploit our formats and finished content across multiple platforms continues to be a key focus for our international business and we’re looking forward to working with Gordon to build on our success.”

Synn added, “I am extremely pleased and excited to be joining all3media international which holds such a prominent position in the market with its award-winning content. This is a great opportunity to work with Louise and the team at all3media international to continue to grow the digital revenues, possibilities and innovations. I look forward to building on the company’s accomplishments made so far and working together to take them to the next levels ahead.”