MTG Inks Deal for SPT Titles

STOCKHOLM: Modern Times Group has inked an exclusive multi-year deal with Sony Pictures Television for a range of feature films and TV series to air on its Nordic platforms.

Among the movies included in the pact are The Smurfs, Django Unchained, Men In Black 3, The Amazing Spider-Man and upcoming titles like The Amazing Spider-Man 2, plus library fare. They will be made available on MTG’s ten Scandinavian free-TV channels, as well as on the Viasat Film pay-TV channels and the Viaplay online pay-TV service across the Nordic region.

Jakob Mejlhede, MTG's senior VP of acquisitions and programming and chief content officer of MTGx, noted: “This deal is the first of its kind, as we have licensed Sony Pictures’ fantastic content for all platforms in Scandinavia. Now everyone can enjoy Sony Pictures’ amazing stories every day and in many different ways. The future of television is happening right now, and SPT shares our commitment to forward thinking partnerships that reflect the huge demand for recent and classic movies and TV shows on viewer’s own terms and at their convenience.”

Jørgen Madsen Lindemann, president and CEO of MTG, added, “We are witnessing the birth of a new paradigm. Consumers want TV anywhere and everywhere, and that is what we are delivering together with SPT. We have always been at the forefront of the industry, and pushing the boundaries for how things are done, in order to make our entertainment experiences as engaging, satisfying, simple and relevant as possible to the consumer.”