Publicis Groupe’s Chairman & CEO to Keynote MIPTV

PARIS: Maurice Lévy, the chairman and CEO of Publicis Groupe, is lined up to deliver a keynote address on Tuesday, April 8, as part of MIPTV's Media Mastermind Keynote series.

Publicis Groupe is the world’s third largest advertising and communications group. Lévy is widely recognized as one of the leading figures in the communications industry. During his keynote address, entitled The Future of Content Is Digital, Lévy will discuss how TV and advertising are increasingly facing common challenges, from how to create great content to retain viewer attention, to building and monetizing an audience.

Lévy’s keynote takes place on the eve of MIPTV’s first MIP Digital Fronts.