MTG Inks Online Content & Sales Deal with Viacom

STOCKHOLM: Modern Times Group (MTG) has made an agreement with Viacom International Media Networks to include exclusive advertiser-funded VOD content from the MTV and Comedy Central networks in its free-TV online catch-up services in Sweden, Norway and Denmark starting on February 4.

MTG will also manage advertising sales for Viacom's online platforms and sell the combined online reach of the MTG and Viacom online catch-up TV services to advertisers.

Programming from MTV and Comedy Central will be available on TV3Play.se, TV6Play.se, TV8Play.se and TV10Play.se in Sweden. MTV content will be offered on TV3Play.no, Viasat4play.no and TV6Play.no in Norway, as well as on TV3Play.dk in Denmark. Titles involved in the deal include Catfish, Geordie Shore, Teen Mom, The Daily Show, The Hills, Punked and Cribs.

Jørgen Madsen Lindemann, the president and CEO of MTG, stated: "This is a key new step in the development of our strong partnership with Viacom, and reflects our determination to be the leading online and offline provider of high quality and relevant entertainment products in all of our markets. This exciting content and sales agreement will provide our online viewers with even richer and more varied content experiences through multiple screens and devices, and provide our advertising customers with increased reach and impact."