MTG Extends UEFA Champions League Rights in Scandinavia

STOCKHOLM: Modern Times Group has extended its live media rights for UEFA Champions League football in Sweden, Norway and Denmark, starting with the 2015-16 season and running through the end of the 2017-18 season.

The rights extend across free and pay TV, mobile and the Internet. In total, the group offers nine premium pay-TV sports channels in Scandinavia. MTG already holds the exclusive broadcasting rights to the UEFA Champions League until the end of the 2014-15 season. It is the only broadcaster to have had all rights throughout the complete history of the tournament, since the start in 1992.

Jørgen Madsen Lindemann, the president and CEO of MTG, commented: “The UEFA Champions League is simply the world’s number one international club football championship, and is massively popular with football fans in Scandinavia and around the world. The championship features the top players and managers of the top clubs in Europe, and is recognized as the leading competition of its type. It is therefore a great moment for us to continue to be able to bring our viewers and customers the very best in international football for what will be 26 straight years! We have built a highly successful partnership with UEFA and TEAM and look forward to building this brand and tournament further for three more years.”