Endemol UK Enters App Market

LONDON: Endemol UK is moving into the business of app publishing, launching two new gaming applications based on the hit shows Pointless and Deal or No Deal.

The new Pointless Friends app and Deal or No Deal app mark the first step towards building an extensive network of apps based on existing TV brands alongside new games developed as apps from the start. Endemol will be funding the development of the new apps. They will be created and published in-house as well as in partnership with specialist developers.

Jurian van der Meer, the managing director of Endemol Games UK, commented: “Given how much fans love to directly engage with this kind of content we see exciting potential in building a far-reaching network of apps with a broad user base. Pointless and Deal or No Deal are two of the most well known and popular game shows on TV and are the ideal brands to launch this initiative."