MIPTV 2014 to Feature MIP Digital Fronts

CANNES: Reed MIDEM has unveiled the upcoming MIP Digital Fronts, taking place at MIPTV 2014 and dedicated to original online video and web series.

The 51st annual MIPTV takes place April 7 to 10, 2014. The MIP Digital Fronts will be held on Wednesday, April 9, in the Palais des Festivals.

The MIP Digital Fronts is being set up for digital entertainment execs and aims to create an international marketplace of the production, distribution and acquisition of high-quality video created for online web channels and app-based/OTT streaming video platforms.

"For 50 years, MIPTV has been the global destination to acquire new programs," said Laurine Garaude, the director of Reed MIDEM’s television division. "As the quality of online video entertainment has evolved, the critical mass of audiences and advertisers has now been reached, creating a sustainable marketplace for digital online production and distribution. By introducing the MIP Digital Fronts at MIPTV, we are simultaneously building a market for digital studios, while creating a platform for traditional television and film studios to leverage their digital programming and production assets during the market."