FilmBox Refreshes Channels


CANNES: FilmBox has undergone a brand refresh, introducing new channel logos and on-air looks to its movie services across Central and Eastern Europe.

The refresh was done in a move to better position FilmBox as a growing and continuously expanding brand, as well as to shift from a “package” feeling to a more conceptual brand. The logos have all been simplified and unified to make it easier for viewers to identify each channel as one that belongs to the FilmBox bouquet.

“We want to lighten up our brand and to bring more energy to our channels’ look,” explained Berk Uziyel, the director of FilmBox and new media for SPI International.