Channel 4 Launches Mobile Offline Viewing Service

LONDON: Channel 4 has become the first U.K. commercial broadcaster to offer free offline mobile catch-up content.

The 4oD feature, available for free, allows viewers to download and catch up with a slew of Channel 4 shows via their smartphone or tablet. The programs are available for 30 days after broadcast, and once downloaded they can be watched for up to seven days.

Sarah Rose, the director of commercial and business development, said: “We’re thrilled to unveil our eagerly-awaited free download service on 4oD, giving our viewers even more flexibility to watch our programs wherever they are, and helping them organize their TV viewing around their busy lives.

“This is the latest development in our viewer engagement strategy to reward our now over 8 million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience. Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages—and our valuable young, engaged audience.”