NOW TV Offers Sky Sports on Pay-as-You-Go Basis

LONDON: Sky’s Internet TV service NOW TV is enabling pay-as-you-go access to Sky Sports.

NOW TV is making the Sky Sports offering available on a flexible basis, with no contract, set-up costs or installation. Customers can enjoy live sports action with the touch of a button across connected services such as Xbox 360, computers, tablets and smartphones. This includes exclusive live matches from the Barclays Premier League and UEFA champions League, all 19 Grand Prix from the Formula 1 season and exclusive coverage of the British and Irish Lions 2013 Tour of Australia, among other highlights.

Simon Creasey, the director of NOW TV, commented: “The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it’s a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.

“And because you can start streaming in an instant, it’s perfect for those people who want the flexibility to dip in and dip out.”

Barney Francis, the managing director of Sky Sports, added: “Sky Sports has never offered a greater choice of high-quality live sport and we’ve got our biggest ever summer ahead. Whether it’s the Ashes, the Lions, F1, or the finale of the football season, there’s something for all sports fans on Sky.

“At the same time as we’re innovating on-screen, we’re always looking at new ways to make our content available to customers. NOW TV is a great way for even more people to enjoy the best action from Sky Sports.”