CBS Chello Zone UK & EMEA Channels Get New On-Air Look

LONDON: New on-air brand identities have been created across all CBS Chello Zone channels in the U.K. and EMEA, with new programming in place for the spring season as well.

The new look launches across EMEA today. The revamp was done by Studio Hansa. In the U.K., the new visuals can be seen starting in early spring.

Viewers in Poland are getting a range of new programming on CBS Drama in the spring, including the mini-series Return to Eden and Return to Eden The Story Continues as well as the legal drama Philly. CBS Reality has two new series, On Patrol and On Duty. Also in Poland, CBS Europa is getting Robin Hood: Prince of Thieves and the mini-series North and South. CBS Action, meanwhile, will air Harper’s Island, The Stand, parts one and two of The Langoliers and the original series Mission Impossible.

Chris Sharp, the chief programming officer for CBS Chello Zone Channels Partnership, said: “Following the extension of the CBS Chello Zone partnership across some of our EMEA channels last year we are now in a position to refresh the on-air look across the portfolio in all markets. The new look of the channels and the continued investment in quality content are the latest examples of the positive developments to come from this successful partnership.”