Banijay Creates Celebrity Channel for CanalSat Platform

PARIS: Banijay Group is teaming up with the French producer Mediatic System on a brand-new channel for the CanalSat platform, Non-Stop People, dedicated to celebrity and entertainment news.

The service will be a 24-hour news outlet focused on celebrities and entertainment. There will be a team of 30 journalists reporting from regional hubs in Paris, Los Angeles, New York and London. News bulletins will run every 15 minutes, complemented by features and packages that delve further into the stories. The launch will also include digital extensions such as mobile and tablet apps along with a website running real-time news and exclusive video content.

Banijay Group and Mediatic will be working together for the operational and editorial oversight of the channel. Hugues Dangy, the founder and president of Mediatic System, is the channel head for Non-Stop People.

Dangy said, “Non-Stop People is a completely revolutionary idea, taking the model of CNN and applying 100 percent entertainment and celebrity content. We are excited to be setting a new precedent for entertainment reporting along with CanalSat and Banijay.”

Francois de Brugada, the executive VP of the Banijay Group, added, “This partnership is part of a number of strategic initiatives for Banijay Group in the digital world. Non-Stop People is not only a unique concept for a news channel but an efficient tool for distributing entertainment and celebrity content across all platforms. We are already working on an international rollout for the channel and exploring the many ways that we can further exploit this rich new pool of resources.”