Endemol Teams with Dainty Group for Rolling Stones Tour

LONDON/AMSTERDAM: Endemol UK and Endemol Netherlands have partnered with Dainty Group to co-manage the international digital rights to The Rolling Stones’ "50 and Counting" tour.

This tour will be the first time the band has performed together in a half decade. The final gig is scheduled to take place at the Prudential Center in New Jersey on December 15. Entitled One More Shot, it will be telecast live through pay per view at 9 p.m. and will be distributed by WWE.

Additional plans that will enable fans to interact with the tour experience are forthcoming.

Tim Hincks, the president of Endemol Group, commented: "We are extremely proud to be partnering with the world’s greatest rock ‘n’ roll band and the Dainty Group. ’50 and Counting’ is set to be a phenomenal global celebration of The Rolling Stones and we’ll soon be announcing further plans to make it an interactive experience for fans like no other."

Laurens Drillich, the managing director of Endemol Netherlands Media Group, added: "We are excited and honored to be playing a role in the 50th anniversary of The Rolling Stones. Expansion and innovation in the digital space continues to be a core part of Endemol’s strategy and this collaboration is the latest example of that. We strongly believe it is representative of where the market is heading and we look forward to revealing more soon."