H&C TV Continues International Rollout

LONDON: Furthering its European expansion, Horse & Country TV has scored additional carriage in the Netherlands, also making its first original programming commission for the Dutch service.

Starting today H&C TV is available to Delta cable subscribers in the Netherlands. It joins the platform’s Pluspakket package. The channel commissioned its first programming created specifically for a European channel with a Dutch version of the equestrian magazine series Rudall’s Round-Up.

Heather Killen, H&C TV’s executive chairman, said: “We’re delighted to make our Dutch channel available to Delta subscribers. The fantastic performance of Dutch riders at the Olympics underlined that the Netherlands is a nation with a great love of horses and equestrian sports.

“Our research has shown that across all major equestrian markets such as the Netherlands there is a great appetite for a channel that combines the top horse sport from around the world with really specific high value local content. The Rudall’s Round-Up format is at the heart of this strategy and we’re looking forward to rolling it out into Holland and beyond.”