NBCU Channels Division Hires for Digital Team

LONDON: NBCUniversal International Television has appointed Bruce Mitchell as the VP of digital for its channels division.

Mitchell will be based in London and will work across all NBCU pay-TV brands around the world. He will collaborate with the in-territory digital teams. Mitchell’s remit also includes leadership for the L.A.-based international digital team for E! Entertainment Television. He was most recently the digital product and innovation director at Bauer Radio. Mitchell will report to Lee Raftery, the executive VP of international marketing for NBCUniversal.

Raftery commented: "Bruce’s appointment to NBCUniversal International Television’s central marketing team is key to evolving our international channel brands online, in social media and across multiple platforms, around the world."