Atlantic Developing VR Experiences for Natural History Museum


LONDON: The U.K.’s Natural History Museum has entered a five-year partnership with Atlantic Productions to develop VR experiences, starting this summer with Colour and Vision: Mantis-eye View.

Created through Atlantic’s VR-content studio Alchemy VR and opening July 15, the exhibition is an immersive VR view of what the world might look like through the eyes of a mantis shrimp.

Sir Michael Dixon, the director of the Natural History Museum, said: “We are delighted to be working with Atlantic Productions to bring our world-class collection to life and make it accessible on an international scale. Virtual reality has an incredible power for storytelling. It transports us to extraordinary and otherwise unreachable environments, challenging the way we think about the natural world and inspiring the next generation to better understand it.”

Anthony Geffen, the CEO of Atlantic Productions and Alchemy VR, added: “We are thrilled to announce this unique collaboration and look forward to producing many more high-end, immersive and cutting-edge projects with the museum over the coming five years. We have first-hand experience of how VR engages museum visitors of all generations from around the world and to be pioneering new and innovative experiences alongside one of the most highly respected institutions is very exciting for us.”