Sky to Launch VR Studio


LONDON: Sky has created Sky VR Studio, a dedicated in-house production unit for virtual reality.

The first pieces of fully immersive VR content to be produced by the unit will be released on Friday: two films shot during Formula 1 testing in Barcelona. The two F1 VR experiences, which were produced in conjunction with Formula One Management and Williams Martini Racing, will be made available via the Facebook 360 Video platform. The full VR experience will also be available on the Oculus platform, and viewable on the Samsung Gear VR and Oculus Rift headsets. Later in the year, Sky will look to distribute content through a dedicated Sky VR app.

In the coming months, Sky VR Studio will create new, exclusive VR content across all genres. This includes a unique perspective on heavyweight boxing, taking viewers inside the ring as Anthony Joshua bids for a world title. Other content will follow Team Sky as they set their sights on retaining their Tour de France crown. Plus, there will be further exclusive VR content across a range of news, arts and entertainment programming.

Gary Davey, the managing director of content at Sky, commented: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events. The development of VR technology is moving at an incredible pace and excitement is building about its potential. Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers. This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”