Sky Establishes Content Distribution Arm

LONDON: Sky has acquired Parthenon Media Group in order to set up a distribution arm that will sell the platform’s original content to the worldwide market.

Reporting to Sophie Turner Laing, Sky’s managing director of entertainment, news and broadcast operations, Parthenon’s founder and CEO Carl Hall will lead Sky’s new distribution operation.

"As we continue to increase investment in U.K. production, this is a natural step in the evolution of Sky’s content business," said Turner Laing. "We are producing world-class television—innovative, creatively ambitious and, in many cases, on an epic scale. It’s only right that we match this with world-class aspirations for how we take this content to as wide an international audience as possible. We are delighted to be moving into distribution with Carl and the team at Parthenon. I’m confident that together we will be able to create a model that delivers great opportunities for our independent production partners as well as Sky. This is a tremendously exciting time, both for us and those who are making great TV with us."
 
Hall added, "This is a great day for everyone associated with Parthenon. Over the past ten years, our success has been built upon our unique, boutique-style approach to all our content providers. I am honored to be leading the new distribution division within Sky. This will also open new and exciting opportunities for international producers looking to benefit from the support of one of the U.K.’s largest investors in original content and a global leader in the provision of world-class television."