Zodiak Rights Re-Ups Mr. Bean Licensing Contract

LONDON: Zodiak Rights has renewed is agreement with Tiger Aspect to remain as the international licensing agent for the Mr. Bean property.

The live-action Mr. Bean series is currently on air in more than 50 countries. The animated series is on in more than 30. The DVDs are available in 40-plus territories. The licensing lines include a deal with Ty, which is launching a range of Mr. Bean Beanies and Beanie key rings; apparel ranges from Monnalisa, Original Marines, Spreadshirt and Spike Leisurewear; gifts and accessories from Half Moon Bay, greeting cards by Hype and Orion Costumes for adult costumes.

Jennifer Lawlor, the senior VP of consumer products at Zodiak Rights, said: “We are delighted to be continuing our relationship with Tiger Aspect. Zodiak Rights’ expertise across both the adult and children’s markets means we are best placed to continue to move the Mr. Bean brand on in its life cycle. A number of exciting deals have been secured to date, with many more to follow.”

Katherine Senior, the executive producer of Mr. Bean, added: “Zodiak Rights have proved to be an important partner in the licensing arena applying the Mr. Bean brand to a wide variety of consumer products. We continue to work closely to find new opportunities for Mr. Bean and his worldwide following of fans.”