LOVEFiLM’s Streaming More Popular Than DVDs

LONDON: For the first time ever, members of LOVEFiLM streamed more films and TV series instantly via the Internet than rented DVDs, Blu-rays and games.

The number of films and TV episodes streamed online exceeded the number of DVDs, Blu-rays and games rented by more than 20 percent. This is an increase of more than 400 percent on the same month a year prior. The rental of physical product is also up, gaining 25 percent year on year.

Jim Buckle, the managing director of Amazon’s LOVEFiLM, commented, "The first quarter of 2012 has shown us two things: that LOVEFiLM members are watching more films and TV series both on the Internet and on DVD than ever before and; in less than three years, streaming through LOVEFiLM Instant has become more popular than renting DVDs.

"Our members crave instant on-demand access. With more world-class digital content being added to LOVEFiLM Instant and a growing number of Internet-connected devices delivering it to members’ living rooms, we expect this trend to continue. At the same time, many of our members continue to enjoy the combination of LOVEFiLM Instant and LOVEFiLM By Post in one great value for money subscription, with both services growing rapidly."