Pair of NTV Dramas Land in Asia

Two dramas from Russia’s NTV, including the period-set Noble Detective, have secured new broadcast deals in the Japanese market.

NHK Enterprises, the business arm of Japan’s leading public broadcaster, has acquired rights to NTV’s period drama Noble Detective to be aired on AXN Mystery in Japan. The channel will begin airing the series in February 2021.

Japanese distributor Trans World Associates has bought VOD rights to NTV’s hit thriller Schubert. The series will appear with Japanese subtitles in the company’s catalog shortly. Schubert is also available on China’s BiliBili online platform.

Timur Weinstein, NTV’s general producer, said: “It’s been four years since we have been vigorously promoting our projects in the international markets. Asia is one of the most important markets for us. Few Russian TV shows have been aired on Asian channels so far but we can see the growing interest for Russian content, especially action-packed crime stories and period dramas, from Asian players and TV viewers. We, like no one else in Russia, are successful in producing TV shows like that. I am sure the company will be expanding its presence on Asian markets.”