MIA-Mercato Internazionale Audiovisivo, aimed at increasing product exports, co-productions and business relations at the international level, is back for 2020.
The event, which kicked off yesterday and will run through October 18, includes on-site activities in a safe and COVID-proof environment as well as online activity, thanks to the MIA Digital online platform. MIA Digital will give all participants exclusive access to live events, digital access to all activities and services of the market, and access to a large catalog of original multimedia contents.
This year’s edition of MIA has attracted 1,400 participants from 41 countries. At the five-day event, more than 123 new contents (under development and in production) will be presented in pitching forums and content showcases. There will be 137 screenings and projections—72 on-site at Cinema Quattro Fontane and 65 on MIA Digital platform.
The sixth edition of the event will be held in two historical buildings of Rome. Palazzo Barberini, the main venue, has been equipped to host meeting halls, branded stands and co-production meeting halls in complete safety and in compliance with the principles of environmental, economic and social sustainability.
MIA 2020 will include a Content Showcase, with the work-in-progress program What’s Next Italy. MIA|Film will also present the C EU Soon selection, devoted to new European talent and featuring seven titles. MIA|Drama is back this year with GreenLit 2020, presenting a lineup of films that will offer a mash-up of TV genres. In the MIA|Doc section will be the Italians Doc It Better event, a showcase of Italian documentaries.
There is also a Matchmaking section of the event, in which nearly 30,000 in-person and online meetings are scheduled. Talks will feature panels and roundtables attended by leading players in the industry.