ATF Spotlight: Eccho Rights

SINGAPORE: From Turkish producer Ay Yapim, Insider and Brave and Beautiful are two of the leading dramas that Eccho Rights will be talking to Asian buyers about at ATF.

Brave and Beautiful stars the well-known Turkish actors Tuba Büyüküstün and Kivanç Tatlituğ. Alongside these brand-new shows, Eccho Rights is offering a third season of the hit Elif.

Nixon Yau Lim, the company’s head of Asia Pacific, believes a strong selling point for these titles is their casts, “who are truly global stars these days. They are charismatic and great looking!” He adds, “With Insider making such a big noise in the global market, even Asian buyers have heard of it and are looking to buy the series, while a show like Elif has also got a massive buzz in the region following its breakthrough success in Indonesia last year.

“The key to these titles is that the stories are all truly universal such that Asian audiences will be able to relate,” Yau Lim says.