Peacock Alley Sets Up Distribution Division

TORONTO: Peacock Alley has established a distribution arm, hiring Craig McGillivray to run the unit as VP of distribution.

McGillivray was formerly a territory manager at DHX Media, and also worked at Breakthrough Entertainment in a regional sales role. He will now be leading Peacock Alley’s foray into becoming a bespoke distributor.

Carrie Mudd, the president of Peacock Alley, commented: “We’re heading into BANFF as a bespoke distributor looking for like-minded creative partners. In a fiercely competitive market producers and broadcasters must rely on new models that include financing through distribution advances, presales and partnerships in order to get shows made. Craig’s tremendous experience aligns perfectly with our business strategy.”