New CBC Comedy to Feature YouTuber Jus Reign

Pier 21 Films has partnered with YouTube personality Jasmeet Singh Raina (known as Jus Reign) on a new half-hour series, Late Bloomer (working title), currently in development at the CBC.

Inspired by his own real-life experiences, Late Bloomer focuses on Raina’s journey navigating his newly found internet fame, dating, spirituality, culture and his dysfunctional yet loving family. As a first-generation Indo-Canadian, his identity is constantly questioned as he struggles to find the balance between Eastern customs centered around community and the Western ideal of individualism.

Raina has more than 167 Million YouTube views, 970,000-plus subscribers and upwards of 1 million fans on Facebook.

Stand-up comedian, actor and producer Russell Peters is attached to executive produce the project.

Co-produced by Pier 21 Films and Reign Productions, Late Bloomer is written, executive produced, created by and starring Raina and executive produced by Pier 21 Films, Baljinder Dhawan, Peters and Clayton Peters.

“Jasmeet is a one-of-a-kind talent and the latest in the long line of incredible Canadian comedians to find stardom on the global stage. We are thrilled to be partnering with him on his signature television project,” said Bill Lundy, senior VP of development for Pier 21. “The series Jasmeet has created offers him the freedom to delve into a longer narrative allowing him to be more authentically funny and vulnerable than ever before.”