Highway Entertainment Signs First-Look Deal with Digital Howard

TORONTO: Highway Entertainment and Digital Howard have entered a first-look development deal centered on Highway’s core business of funding content for both broadcast and digital media.

The alliance marks Highway’s first content partnership focused on digital media for Canada, the U.S. and abroad. Highway is a division of Omnicom Canada, which in turn is part of the Omnicom Media Group. Digital Howard meanwhile creates and produces content with a focus on 360-degree entertainment.

“We are extremely proud to be working with the team at Digital Howard,” said Adam Ivers, the president and CEO of Highway Entertainment. “They have an impressive slate and we already plan to be immediately presenting at least one project to the market.”

“Highway is the perfect media partner for Digital Howard to forge new ground with, and we couldn’t be more excited,” said Daniel Dales, the CEO of Digital Howard. “From our very first meeting, we recognized that our two companies have a shared vision to capitalize on the unique opportunities presented in the shifting media landscape to create groundbreaking entertainment experiences.”