Highway Entertainment Enters First-Look Deals for Branded Content

TORONTO: Highway Entertainment has inked first-look deals with production outfits Frantic Films and marblemedia to develop branded content for broadcast and digital platforms.

The deals are centered on Highway’s business model of funding content for key Omnicom vendors in Canada and globally. Highway is a division of Omnicom Canada, which is in turn a part of the Omnicom Media Group.

“Highway is delighted to be working with the talented teams at Frantic Films and marblemedia as we continue to expand our partnerships with content creators,” said Adam Ivers, the president and CEO of Highway Entertainment. “These partnerships have limitless potential as there has never been a more opportune moment for great ideas to become a reality on one of any number of new, evolving or existing outlets.”

Jamie Brown, the CEO and executive producer of Frantic Films, added, “Highway has been at the forefront of innovative approaches in the financing and producing of content, and as a part of Omnicom, brings a wealth of resources to this relationship. This collaboration allows Frantic to advance our best projects in a new way that will work to the advantage of everyone involved.”

“This partnership is a perfect collaboration for our companies as we are internationally known for our innovative business approaches,” said Mark Bishop, co-CEO and executive producer at marblemedia. “Highway Entertainment brings a forward-thinking model to financing content and marblemedia is thrilled to be working with them to develop prime-time programming that will broadcast on all platforms.”