Blue Ant Invests in Music-Focused YouTube Network

TORONTO: Canada's Blue Ant Media has taken a stake in Omnia Media, the third-largest music network on YouTube that delivers more than 550 million video views a month.

One of YouTube's top ten multichannel networks, the Los Angeles-based Omnia helps independent artists and labels build and monetize their presence on YouTube, and is expanding its channel lineup in the gaming category. Omnia has a roster of more than 650 artists and gamers. As part of the investment, Blue Ant Media becomes the exclusive sales representative of Omnia Media’s 550 million monthly digital video impressions and the preferred production partner for original content creation and brand integrations.

“Building on our existing dedicated YouTube content team in Toronto and our early global success in tablet content, our relationship with Omnia Media is the perfect next step in Blue Ant’s digital growth,” noted Raja Khanna, the CEO of television and digital at Blue Ant Media. “Their size and hugely talented stars across many genres of music and gaming make them an ideal fit within our lifestyle categories. We look forward to working closely with their network of artists and creators to provide new opportunities to showcase their content and connect with our brand partners.”

"Our relationship with Blue Ant Media allows us to offer our creators an amazing opportunity to expand their reach and monetize their content through new, direct relationships with brands,” said Tamoor Shafi, the CEO of Omnia Media. “We’re continuing to look for great new talent to work with and help develop hit content that will make them stars on and off YouTube.”