WebTVAsia Launches New Video Platform in Taiwan

MCN operator WebTVAsia has rolled out LUVE, a new AVOD platform in Taiwan featuring original content from a raft of leading celebrities from the market.

Original programming on LUVE hails from local celebs such as Saint, TGOP, Gino & Neck, Wing Lo, Biung, SpeXial, Ming Jie, Wan Game, Xiao Yu, Louis Fanhuo, Joeman, Judy & Wind, Zhun, S White and Jane Huang. Content is focused on variety entertainment, fashion and beauty, music, community and social, scripted originals, lifestyle, sports and food, and travel. LUVE also has signed multiyear licensing deals with more than 100 top creators, producers and MCNs.

Fred Chong, founder and group CEO of WebTVAsia, commented, “We have been pioneering the YouTube MCN ecosystem for Asian creators since 2013 and with over 3,000 top channels and a monthly viewership of 15 billion minutes from 170 million subscribers, WebTVAsia is now ready to leverage on our proven track records and make LUVE the future of Asian millennial entertainment.”

He continued, “The Asian digital media entertainment sector has undergone massive evolution with the emergence of ever-more demanding advertisers and more online-savvy consumers. LUVE creatively curates its thousand hours of content to target the most discerning Gen-Z viewers with an AI-driven brand engagement and targeting,” added Chong.