Viu Pacts with AIS on New Originals

OTT platform Viu is expanding its partnership with Thai telco AIS Play to launch two new original productions, My Bubble Tea and Voice in the Rain.

Viu and AIS Play first partnered in 2017, helping to drive takeup of PCCW Media Group’s regional OTT service in Thailand. In March of this year the two companies collaborated on a new entertainment pack to bring premium content to AIS Play users, including JTBC’s A World of Married Couple and Bong Joon-hoo’s Oscar-winning Parasite.

Helen Sou, chief business officer at Viu, noted, “We are pleased with our long-standing partnership with AIS and thankful for our shared vision and commitment to consumers. Both parties together have entertained millions of consumers in Thailand, and share a massive, engaged digital user base. We are excited to leverage our assets in innovative ways and expand this relationship further into the world of creative content development and production. It is a first of its kind for AIS and we appreciate the trust and confidence AIS has placed in us and our creative teams. We look forward to bringing innovative and entertaining shows to audiences in Thailand and pan-regionally via this collaboration.”

Alistair David Johnston, managing director of new business at AIS, added, “AIS Play is the leading streaming service provider offering distinctive and attractive entertainment services to Thais nationwide. We have curated quality content, including movies, series, concerts, eSports, cartoons and variety shows from all over the world and Viu is an important partner and an active part of our business success. With these new shows, our collaborative relationship with Viu will continue as we deliver content bundles, events, and original productions that further engage, delight, and grow our viewers. In this challenging time, providing people with the power to escape and happily distracted is a blessing.”