TVASIA
Warner Bros. Discovery has expanded its alliance with AIS in Thailand, clinching a deal that includes the rollout of a new HBO channel pack and the HBO GO streaming service.
The HBO channel pack will become available to AIS PLAY subscribers from today, encompassing HBO, HBO Family, HBO Hits, HBO Signature and Cinemax. Access to HBO GO will also be included in new AIS packages and promotions. The pack will be available to AIS customers for 99 THB ($2.90) per month for the first three months, and then 149 THB ($4.4) per month.
Shonali Bedi, head of affiliate distribution and digital partnerships for Southeast Asia and Hong Kong at Warner Bros. Discovery, said: “This expanded partnership builds on our successful collaboration with AIS to date, and with the full portfolio of HBO channels coming to AIS PLAY, Thai fans of premium entertainment are in for a real treat. Alongside our existing Warner Bros. Discovery channel pack, the new HBO pack and launch of HBO GO increase our brand footprint in Thailand—a key country for us in Southeast Asia—as we continue our growth trajectory in the region.”
Pratthana Leelapanang, chief consumer business officer at AIS, added: “We are very excited to be expanding our offering with Warner Bros. Discovery. This includes many world-famous movies, miniseries, TV shows and lifestyle content on tap for customers at a fantastic price. AIS PLAY has become a core channel connecting digital to customers with a vast range of world-class content, including movies, mini-series, TV shows, sports, music concerts, variety, comedy, documentaries and gameshows among many others, making us Thailand’s leading Streaming Service Provider.”
Other Warner Bros. Discovery services available through AIS PLAY include Warner TV, CNN International, HLN, Eurosport, Food Network, Asian Food Network, Cartoon Network, Boomerang, Discovery, Discovery Asia, Animal Planet and TLC.
