Sunday, July 14, 2024

Viu Extends Pact with GMM Grammy for Thai Content

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Viu has strengthened its partnership with GMM Grammy to offer Thai content from One31 Channel and GMM25 on its platform.

Viu now offers near real-time simulcast, within two hours, of One31 Channel’s content in Thailand. The same content will be available to all Viu’ers in Malaysia, Indonesia, Myanmar and Singapore, with local language subtitles in Bahasa Malaysia, Bahasa Indonesia, Burmese and English, soon after the initial broadcast in Thailand. The deal brings more than 300 hours of near real-time simulcast content from One31 Channel to these markets, with 812 hours’ worth of library content to Thailand.

Additionally, 290 hours of GMM25 content will now also be available to all Malaysia and Indonesia Viu’ers, with English and Bahasa Indonesia subtitles, respectively.

Titles include One31 Channel’s Crowns of Grass, The Passbook and The Venom’s Tale, as well as GMM25’s The Mistress, Love Revenge and Club Friday the Series 11.

Virginia Lim, chief content officer at Viu, said, “After our success with Korean content across the region, we see Thai content as the next regional content wave in Southeast Asia. With the GMM partnership, we are glad to provide another popular genre of quality content on our strong platform which serves millions of digital audiences across the region. Our video minutes have grown in billions over the years and this is a testimony of our content in deepening Viu’ers engagement. We will continue to bring the best entertainment to our platform.”

Takonkiet Viravan, CEO of One31 Channel, said, “We are very happy to have Viu as a partner. Combining the strengths of Channel ONE31’s prominent Thai dramas and Viu’s international online platform, we will bring both of our audiences together and expand our audience base. As technology continues to advance, there are so many possibilities for our communities to grow and it is our pleasure to grow together with Viu.”

Sataporn Panichraksapong, CEO of GMM25, said, “GMM25 and Viu have been partners for three years, ever since Viu’s entry into the Thai market. GMM25 series, The Mistress, Love Revenge and Club Friday the Series proved popular on Viu Thailand platform. From now on, Viu-GMM25 partnership will expand further as Viu will bring Viu Thailand’s content to viewers in Malaysia and Indonesia. The collaboration will increase the audience base of Thai content in overseas markets.”
















About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.
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Viu Extends Pact with GMM Grammy for Thai Content

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Pan-regional OTT service Viu has renewed its alliance with GMM Grammy in Thailand for dramas, variety series and talk shows.

In addition to GMM 25 content, Viu Thailand will also offer programming from GMM MUSIC, GMM TV and CHANGE2561, tripling the volume of GMM programming on the service. Viu Thailand users will be able to view content from GMM 25 and GMM MUSIC within two hours of the initial broadcast on local TV channels. Shows featuring top artists from GMM MUSIC will be made available exclusively on Viu 45 days before appearing on any other service platform, and prime-time dramas from GMM 25 and CHANGE2561 will now appear on Viu 30 days before being available on any other platform.

Thawatvongse Silamanonda, country manager of Viu Thailand, said, “We are committed to providing premium content, which is why we have been pursuing partnership opportunities with GMM, Thailand’s leading media and entertainment group. The result is that we are able to serve up local programming that resonates well with our highly-engaged users in Thailand. Viu regards this partnership as a win-win growth strategy by which we expand our audience, while GMM is able to reach its Gen Z and millennial viewers via digital screens from our platform. The tie-up also provides Viu with an opportunity to help develop the Thai entertainment ecosystem.”

Phawit Chitrakorn, CEO of GMM Music Business, commented, “We see significant value in this partnership with Viu. As a leading music company, we understand how music is much more sensuous than something created just for listening to and watching. Our talented producers are committed to the continuous improvement of our music ecosystem via other platforms. Current trends are seeing consumers shifting to online content, which underscores the importance of our decision to join forces with Viu and benefit from its leading regional streaming platform. GMM Grammy sees this as a great opportunity to move its business forward. Working with Viu, we are creating artistic content to serve consumer tastes under subject headings such as tourism and food, as well as variety and game shows, plus offerings based on the popularity of certain artists.”

Sataporn Panichraksapong, CEO of GMM Channel, added, “We have sourced quality content with meticulous care in order to appeal to GMM 25’s target group, which ranges in age from 15 to 35 years. This content includes top-ranked primetime drama series such as The Mistress, Flames of Desire and Love for Folksongs, as well as series produced by CHANGE2561, which includes Club Friday The Series, plus variety entertainment such as the Club Friday Show. Making all this highly-engaging content available on the Viu platform will be popular among our viewers. In fact, we will leverage the Viu platform to make premium content available to Southeast Asian, Chinese and other markets, so we can grow our online viewer base. We will also include specifically-selected programming from GMM TV to appeal to millennials.”
















About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.
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