India’s Eros Now Strikes NBCU Pact, Launches English Offering


The South Asian OTT platform Eros Now is expanding its content strategy with the upcoming launch of Eros Now Prime, which will have an English-language content offering consisting of over 2,000 hours of programming.

The first partnership for Eros Now Prime is a multiyear deal with NBCUniversal International Distribution. A slew of NBCU TV titles will soon be available on the premium OTT platform, including comedies such as the reboot of Will & Grace and the series adaptation of Four Weddings and a Funeral. Dramas include New Amsterdam, Belgravia, Devils and Catherine the Great. Viewers will also be able to enjoy dramas such as Suits, Pearson, Temple, Bluff City Law and Council of Dads.

“With growing focus on regional language and local content to cater to the next billion-user market, we are addressing users who increasingly view themselves as ‘global citizens’ and aspire to connect with places, people, and ideas beyond their locale,” commented Rishika Lulla Singh, chairman and CEO of Eros Digital. “This will influence the persistence of English-language content, films, music consumption and networking on social media. Both entities have created path-breaking content masterpieces that have truly entertained our esteemed audiences. This agreement between Eros Now and NBCUniversal plays to each partner’s individual strength and the consumer is the ultimate winner. We are confident that this collaboration will be a fruitful one, supporting our strategy to continue to scale our business and create value for all our stakeholders.”

Belinda Menendez, the president and chief revenue officer, Global Distribution and International, NBCUniversal, said, “We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast catalogue of comedy and drama series for many years to come.”