Vidio, Disney+ Hotstar Drive SEA SVOD Gains

There are now more than 40 million SVOD subs across Southeast Asia, with Vidio and Disney+ Hotstar leading new additions in Q2, per new data from Media Partners Asia.

MPA’s Southeast Asia Online Video Consumer Insights & Analytics report found that online video consumption across AVOD, SVOD, freemium and gaming neared 1.6 trillion minutes in the second quarter. Of that, YouTube remains out front at 54 percent, but TikTok has gained ground, logging a 37 percent share in the period. TikTok has 713 million monthly active users in the region, behind YouTube’s 224 million. Premium online video scored a 7 percent share.

In terms of premium video, Netflix continues to lead across the Philippines, Malaysia and Singapore. Vidio is the market leader in Indonesia. Disney, Netflix and Viu account for 54 percent of the overall SVOD base in the region, with Disney in the lead at 8.5 million customers.

South Korean content continues to dominate with a 26 percent share of consumption, just ahead of U.S. content at 25 percent, with China at 12 percent and Indonesia and Japan at 11 percent each.

Dhivya T, MPA analyst and head of content insights, noted: “Competition for consumer time heightened in Q2 2022 with the return of live events and travel. Demand for U.S., Korean and local content continues to drive the premium category with Vidio’s 2022 local slate a clear standout success in driving subscriber growth. U.S. and Korean content powered over 50 percent of premium video demand, though Korean was down 5 percent Q/Q as key Netflix releases failed to breakout, and U.S. hits (i.e., Netflix’s Stranger Things, key Disney franchises), as well as local content, took over viewership. Local series, particularly in Indonesia and Thailand remain central to creating platform buzz and consumption, with breakout titles such as My Lecturer My Husband S2 (WeTV), KinnPorsche (iQIYI), Dear Dosenku (Vidio) and Pretty Little Liars (Viu) impactful in Q2. The expansion of Amazon Prime Video in August 2022 and potential Q4 2022 launch Disney+ Hotstar in the Philippines, along with the release of local originals from Netflix and others could reaccelerate demand the premium video content category in 2H 2022.”