VICE and China’s Tencent Video are working together on an 8×25-minute series exploring “hype culture” around the world.
The series will be shot in China, Japan, India, the U.K., Germany, the U.S., Russia, Nigeria and Jamaica. The VICE Studios production is set to air in late 2019 on Tencent Video.
Hosi Simon, CEO of VICE Asia-Pacific, said, “Young people in China are at a real inflection point. Taking inspirations from every corner of the world, they’re putting them through their own, very distinct lens to create something very unique and new—freely and at an unprecedented scale. This Tencent Video content series will track and champion this change and their celebration of identity, giving voice to new culture creators the world over.”
Lexian Zhu, deputy director of the documentary content management center at Tencent Video, added, “Growing up amid the booming of the internet, young Chinese are boldly showing their own personality, and growing into a young generation with unique values. Tencent Video is looking forward to tracking the global trends shaping this, searching for the creative sources of inspiration and bringing it to our audience so that they can better engage with the wave of globalization and their place in the world.”