HOOQ has revealed a new slate of original productions for Indonesia, along with entering into a partnership with VICE.
There are three new titles under the HOOQ Originals collection. Cek Toko Sebelah the Series is a continuation of the 2016 box-office hit Cek Toko Sebelah. The modern comedy and family drama follow the trials of Erwin (Ernest Prakasa) as he tries to modernize his father’s little corner shop and the unexpected effects on the community around him and his family. Keluarga Badak is getting a second season, this time on HOOQ, following success of YouTube. The show follows the family banter and quirky observations of everyday Indonesian family life. TL;DR (working title) is a youth-targeted talk show focusing on the biggest stories, conversations and topics trending in Indonesia each week.
The latter is being done in partnership with VICE. HOOQ and VICE have struck up a partnership that, in addition to the talk show, will see a slate of digital content become available on HOOQ’s free layer at launch.
Jennifer Batty, chief content officer of HOOQ, said: “There is a huge demand for unique, quality stories in Indonesia by all segments of audiences and we are highly focused on delivering quality entertainment to our Indonesian audiences and are confident that this new slate will speak to a wide variety of audiences. We are so excited to work with these amazing producers and our new partner VICE, that have amassed millions of followers in Indonesia and we hope that injecting the HOOQ Original flavor into these partnerships will help take these titles further and reach a wider Indonesia. These three productions are just the start of more to come for our fans in Indonesia. We will continue to search for great stories and will announce more titles soon.”