TVS Opens Singapore Hub

ORLANDO: The Television Syndication Company (TVS) has set up an office in Singapore, TVS Asia, which is a joint initiative with Sunrise Entertainment.

Sunrise Entertainment is a content distributor in the island Republic and has been an affiliate of TVS for the last decade. Sunrise will manage the new outfit under the guidance of TVS. Sunrise will also formally align itself with the TVS U.S. office.

Cassie M. Yde, the president of TVS, said, “Establishing the TVS office in Singapore will create further synergy between TVS and Sunrise. Singapore is rapidly establishing itself as a distribution hub for Asia. We are excited to form this alliance for the benefit of our companies and the producers we represent.”

Chris Batson, Sunrise’s CEO, added, “The formal alignment allows both companies to market their product more extensively worldwide by tapping into exclusive alliances with existing producers, broadcasters and new IPTV players in their respective territories.”