Tonton OTT Brings Malaysian Content to Singapore


The Malaysian OTT platform tonton is bound for Singapore following the signing of a deal with Singtel.

The strategic marketing partnership between tonton’s parent company, Media Prima Television Networks (MPTN), and Singtel was announced at APOS. This is the first expansion for the service outside of Malaysia. As of next month, the platform will be offered on Singtel’s CAST OTT video portal app at special rates exclusively for Singtel customers.

MPTN CEO Datuk Kamal Khalid noted, “Our aim is to grow tonton both locally and internationally. Locally, we strive to upgrade tonton services and offerings in order to give high value for money to our users. Internationally, we hope to expand the brand and its content reach in order to cater to the needs of our fans who reside outside of Malaysia while helping to share our local content to the world. More excitingly, Media Prima’s award-winning content can now be shared and experienced by everybody in Singapore especially through this strategic partnership with Singtel. This is in line with our strategy in providing the best of Malaysia’s homemade content, and charts the next wave of growth of MPTN and tonton in particular.”

Goh Seow Eng, managing director of Home, Consumer Singapore, at Singtel, added, “OTT content plays a major role in our strategy to connect with customers and we are always looking to satisfy their diverse viewing needs by delivering more on-the-go premium content to their multiple devices. With tonton on our popular OTT platform, CAST, we are offering over 25,000 hours of top-rated Malay-language entertainment to our Malay customers. We expect tonton’s ethnic content to be a great hit with them.”