Local content, notably anime and live-action shows, is key to subscriber acquisition in the Japanese streaming sector, per new data from Media Partners Asia.
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Southeast Asia added 4.6 million net new paying customers in Q4 2022, the biggest growth since the second quarter of 2021, according to a new report from Media Partners Asia (MPA), with U.S. and Korean content driving SVOD viewership in the region.
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By 2021, there will be 157.78 million SVOD subscribers in the Asia-Pacific region, up from about 76 million expected by the end of this year, Digital TV Research reports. By the end of 2017, the Asia Pacific SVOD Forecasts report predicts that the base will be nearing the 100 million mark.
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